Work
Travel to exotic locations never looked so appealing
01.
The Brief
A well-established brand that was looking for a new way to tell their story.
02.
The Approach
We reinvigorated the presentation of the tour experiences - each adventure told its own story. All the important information – maps, itineraries, tour highlights, dates and costs – were made obvious, whilst allowing adventure imagery and group experiences to be the hero. Subtle enhancements to both brands included a suite of icons. The brochure design was used extensively in the refresh of www.vodkatrain.com and www.sundownersoverland.com.
03.
The Results
Development of the high-gloss, high-impact 42-page brochure was completed in record time, to budget and pushed creative boundaries. Hugely popular with travellers and travel agents alike and has been reprinted again this year with minor itinerary updates.
