The buyers’ journey for B2B & B2C is starting to look the same? What are the implications for B2B marketing?
21 November 2017A great whitepaper from BigData and MarketingPro as well as other recent research has piqued our interest on this question. We have already established in previous posts the importance that businesses – particularly B2C businesses – are placing… Read more
2 December 2016“Email marketing today is all about sending well timed and relevant emails to the right people at the right time.” … Read more
22 October 2015As a B2B marketer you want your brand to get noticed, B2B lead generation to improve and ultimately develop stronger business relationships with your customers and prospects. However, sometimes the continuous drive to remain relevant and innovate can… Read more
1 December 2011The blind acceptance of social media as the must-have for every marketing strategy is up for discussion – at last. An article by Professor Mark Ritson in B&T online http://www.bandt.com.au/news/opinion--social-media---oversold-and-overrated… Read more
5 October 2011You’ve updated your company’s Facebook page, become a regular Tweeter and are linking with the best of them on LinkedIn. But just when you thought you couldn’t possibly get any more digitally connected, along comes yet another social network,… Read more