The buyers’ journey for B2B & B2C is starting to look the same? What are the implications for B2B marketing?

21 November 2017

B2B & B2C journey is starting to look the sameA great whitepaper from BigData and Marketing Pro as well as other recent research has piqued our interest in this question. We have already established in previous posts the importance that businesses – particularly B2C businesses – are placing…  Read more

Categories: B2B, Marketing, Social, Trends


Maximise Email Marketing Campaigns: Key Audience Targets for your eDMs

2 December 2016

Maximise Email Marketing Campaigns: Key Audience Targets for your eDMs“Email marketing today is all about sending well timed and relevant emails to the right people at the right time.”  …  Read more

Categories: Creative, Marketing, Social


7 Brilliant B2B Marketing Ideas

22 October 2015

7 Brilliant B2B Marketing IdeasAs a B2B marketer you want your brand to get noticed, B2B lead generation to improve and ultimately develop stronger business relationships with your customers and prospects. However, sometimes the continuous drive to remain relevant and innovate can…  Read more



The Reality of Social Media

1 December 2011

The Reality of Social MediaThe blind acceptance of social media as the must-have for every marketing strategy is up for discussion – at last. An article by Professor Mark Ritson in B&T online http://www.bandt.com.au/news/opinion--social-media---oversold-and-overrated…  Read more



Get ready to do business with Google+

5 October 2011

Get ready to do business with Google+You’ve updated your company’s Facebook page, become a regular Tweeter and are linking with the best of them on LinkedIn. But just when you thought you couldn’t possibly get any more digitally connected, along comes yet another social network,…  Read more

Categories: Social, Trends


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