The skinny on event registration platforms

23 April 2018

With events coming in amongst the top 3 highest yield B2B lead generation strategies, it’s clear enough why we should be hosting more often. But what’s the best way to manage your invite list and registration process? …  Read more

Categories: B2B, Blog, Events, Marketing


What does influencer marketing mean for brands?

13 April 2018

Some business owners can feel a bit wary of new trends, and things in the digital landscape seem to move so fast that it’s not always easy to know what you should start doing, keep doing or drop altogether. …  Read more

Categories: B2B, Blog, Brand, Marketing


An introduction: the marketing personas of your business

15 March 2018

A persona is a conceptual character that represents and communicates attributes that represents a distinct set of people within a target market. It’s based on both qualitative and quantitative data. They are also referred to as buyer personas, or…  Read more



Cost per lead – is value being lost in the CPC digital metric?

12 March 2018

Digital marketing has fast become a numbers game. Many businesses are striving for traffic to their website via pay-per-click campaigns and digital advertising like banners, Facebook Ads, search ads. But while you may be playing high in the numbers…  Read more



NFP Marketing: Steps to communicating culturally sensitive messages

21 February 2018

MIH has been engaged by the The National LGBTI Health Alliance, the national peak health organisation in Australia that provides health related programs, services and research focused on lesbian, gay, bisexual, transgender, and intersex people…  Read more



It’s 2018 – time to create B2B sales opportunities!

29 January 2018

We’re in! 2018 is a brand new space where you can plan and implement new strategies to increase brand awareness and grow your B2B sales opportunities. In the B2B world, we know it can take months to close a sale so now’s a great time to blaze a…  Read more



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