B2B Experiential Marketing – When does it work?

26 February 2015

Make_It_Happen_Experiential_B2B_Marketing_600x200_WebsiteWhat is experiential marketing? …  Read more

Categories: B2B, Marketing


10 Successful B2B Sales Strategies

19 February 2015

Make_It_Happen_B2B_Sales_Success_600x200_Website (3)What sets a leading-edge sales team apart from the competition, especially in the B2B marketplace? We talk through 10 sure-fire ways to enhance B2B selling in your organisation. Relevant across the board, this can particularly help businesses with a…  Read more

Categories: B2B, Marketing


Brand Identity: Do we know who you are?

22 January 2015

MIH_Make_It_Happen_Brand_Identity_LinkedInFor a brand to be memorable it needs to evoke a connection. To make a brand valuable you need to connect to the right customer. It takes patience and diligence to achieve and maintain both. The use of colour, typography, imagery and tone of voice…  Read more



Point of sale – Marketing to guide the buyers’ journey

15 January 2015

MIH_Make_It_Happen_Point_of_SaleTraditional thinking and practice around point of sale (POS) is probably as you imagine; using checkout technology in-store, allowing you to by new trainers or your groceries using cash, credit or EFTPOS. But the rules continue to shift and change as…  Read more

Categories: Digital Marketing


5 Big Predictions for b2b Marketing to Light Up 2015

7 January 2015

MIH_Make_It_Happen_2015_B2B_TrendsMore than a billion people watched as Sydney’s Harbour Bridge lit up in an explosion of light and colour to welcome the New Year. Internationally, it’s the year of light. Sydney’s theme? Inspiration - symbolised by an illuminated light globe…  Read more

Categories: B2B, Marketing, Trends


Web design that works: 5 trending must haves for effective web design

14 November 2014

MIH_Blog_Web Design TrendsThe web design industry is constantly moving forward. New capabilities in technology give rise to new trends, new consumer expectations and clever new ways of ‘doing it better’. Let’s take a look at 5 must haves for effective web design, taking…  Read more



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