An introduction: the marketing personas of your business

15 March 2018

A persona is a conceptual character that represents and communicates attributes that represents a distinct set of people within a target market. It’s based on both qualitative and quantitative data. They are also referred to as buyer personas, or…  Read more

Cost per lead – is value being lost in the CPC digital metric?

12 March 2018

Marketing and digital marketing has fast become a numbers game. Many businesses are striving for traffic to their website via pay-per-click campaigns and digital advertising like banners, Facebook Ads, search ads. But while you may be playing high in…  Read more

NFP Marketing: Steps to communicating culturally sensitive messages

21 February 2018

MIH has been engaged by the The National LGBTI Health Alliance, the national peak health organisation in Australia that provides health related programs, services and research focused on lesbian, gay, bisexual, transgender, and intersex people…  Read more

It’s 2018 – time to create B2B sales opportunities!

29 January 2018

We’re in! 2018 is a brand new space where you can plan and implement new strategies to increase brand awareness and grow your B2B sales opportunities. In the B2B world, we know it can take months to close a sale so now’s a great time to blaze a…  Read more

Brand marketing that matters: Inspire, Engage and Impress in 2018

19 January 2018

With a new year upon us, let’s not waste any time. When it comes to doing right for our brands and by customers and stakeholders it’s time to go bigger. …  Read more

Categories: B2B, Blog, Brand, Creative

Startup marketing: tips and tools for success

19 December 2017

It’s no small feat going out on your own, and setting up your own business. Hats off to you if you’re registered and up and running! Even if you’re at the start of the journey, it’s clear that in today’s climate brand awareness and reaching…  Read more

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