Marketing for the NFPs and NDIS funding models –
#3 Three steps to getting selected – Putting the right messages out to the right people at the right time.
26 February 2014In the past two NFP blogs, we’ve looked at how to conduct a visual brand audit and construct a cohesive brand identity to help you survive and thrive in the changing NDIS environment. It’s now time to review what messages you’re going to put out and when. Getting your messaging right is what will keep your organisation front of mind when it comes to being selected as a service supplier. It’s also an effective way of cutting through donor fatigue. Below is a three-step model to help you get selected more often. read more
12 February 2014Savvy businesses owners recognise that generating great leads lies at the heart of business development and is integral for overall growth. In B2B, a competitive marketplace means selling great products and offering standout services are usually not enough to keep a steady array of clients coming through the doors. The ‘leads honey pot’ can seem elusive at first, but with some strategic planning, you can uncover – and find the sweet spot via a targeted, red-hot Lead Generation Campaign. We reveal the 10 ‘must dos’ central to making your campaign a complete success. read more
4 February 2014In the first blog of this series, we spoke about completing a comprehensive brand audit to help you identify brand and marketing issues that could stop stakeholders choosing your organisation for their services and donations. Once completed, an honest brand audit will give you a clear idea of your strengths and, more importantly, the areas you need to address if you want to succeed in the new NDIS funding environment. read more
4 February 2014Mobile has been steadily on the rise and will continue to rise as predictions put more mobile devices on the planet than people. Now more than ever is the time to consider a mobile strategy for your business for 2014. Know anyone these days who gets by without a smart phone? read more
28 January 2014Keep your business looking great in the year ahead by embracing marketing’s hottest trends. In a funny kind of way marketing is like your wardrobe. if you don’t reinvigorate it once in a while, you (your business) will start to look tired and outdated. And before you know it, those hipper, cooler competitors, who are bang on trend in their marketing efforts, will have stolen your customers and grabbed a bigger slice of the market. But it doesn’t have to be this way. read more
8 January 2014At MIH we’ve noticed that many NFPs are struggling with funding. On top of the ever-present challenges of donor fatigue and a crowded marketplace, now they many have to adapt to the demands of the NDIS. To survive in this new system, NFPs have to change the way they approach clients as well as build new funding models. To do this successfully requires a rethink of both your marketing strategy and your marketing materials. We thought it would be useful to post a series of blogs that break down the relevant points into bit sized, achievable modules. read more