Web design that works: 5 trending must haves for effective web design

14 November 2014

MIH_Blog_Web Design Trends The web design industry is constantly moving forward. New capabilities in technology give rise to new trends, new consumer expectations and clever new ways of ‘doing it better’. Let’s take a look at 5 must haves for effective web design, taking into account popular analysis of some of the latest trends, eliminating what is beginning to fall behind, and focussing on web design that really works. read more

CMS Comparison: Which CMS is right for your business? Meet WordPress, Joomla and Drupal

9 October 2014

Make_It_Happen_MIH_CMS_Comparison For many business owners, this is where things can start to get a little ‘hairy’ and confusing. If you’re in the process of moving your operations online, or thinking of updating your current website, chances are you are going to need a Content Management System or CMS to store, share, update and translate your online information. read more

The Path to eLearning

22 September 2014

MIH_Make_It_Happen_Path_To_eLearning Implementing the right mix and investment into eLearning can render a huge return on investment for businesses including competitive advantage, performance improvements and staff retention. This is the driving force behind the huge growth in the eLearning industry over the last few years, reaching $55 billion, and set to increase further (ELearning Magazine! 2013). read more

How Do You Use Instagram For Business?

11 September 2014


There is absolutely no denying that social media is a sure fire way of connecting your business to your customers, the public and the community. With Facebook, Twitter and LinkedIn being the more popular platforms harnessed by business – let’s take a look at one of the more visual and obscure mediums for many businesses out there – Instagram. In this post we’ll also explore some of the key techniques businesses can employ, using some examples from leading NFP and B2B organisations. We’ll also consider when it doesn’t work, and in which cases is it perhaps not the best format read more…

Localising Global or Regional Marketing Campaigns

18 July 2014

MIH_Make_It_Happen_Localising_Global_or_Regional_Marketing_Campaigns_2 It’s not hard for us to imagine how prevalent global organisations like Apple, Yahoo! and Harley-Davidson have a brands strong enough to be adapted and adored worldwide. For the rest of us in the B2B world, the concept of global marketing for our (for the most part) less recognisable brands is much more complex and conventional.  In a previous post on localising global marketing, we identified two different ways to approach and localise a global marketing campaign: Fixed and Flexible. In this post we go one step further to explore – six critical areas to consider in best practice for localising global marketing campaigns. read more

B2B Lead Generation and Automation

2 July 2014

MIH_Make_It_Happen_B2B_Lead_Generation_AutomationThe idea of automating key drivers for lead generation and marketing might make some of you nervous. How can you trust the streamlined process to deliver a personlised message? Innovation in marketing automation tools are giving businesses and marketers just that; the opportunity to streamline key marketing processes, whilst still maintaining the all-important essence of personalised communication and personalised messages. Let’s explore how it works, and what tools could be a great investment for your team. read more