30 July 2020
1. DECIDE ON VIDEO LENGTH
People don’t skip video content, so that means you can take the opportunity to cram a lot of information into one video, right? Not exactly. People still have quite short attention spans. So short, that a study found 1-2 minutes to be the ideal length. It’s short, but plenty of time for you to go through 3 or 4 main points.
2. POST YOUR VIDEO ON YOUTUBE
Did you know YouTube is the 2nd most visited website? Take advantage of all the traffic moving through the platform to capture some more views. It’s also free to make an account, and you can host your videos there and then embed them in your blog posts.
3. OPTIMISE FOR SEO
SEO for video is as important as for your blog posts and website! For an in-depth look at SEO best practice and tips for distribution, take a peek at our previous post “SEO Tips for Video“.
4. CRAFT VIDEOS PEOPLE WANT TO SHARE
What makes videos go viral? A study on viral videos found the two most important factors are storytelling and emotions. If you can put together a video that does both, that evokes a strong emotion and tells a story, your chances are good. Don’t forget to make sure your video complies with the requirements for the various platforms, and includes social media sharing icons.
5. PERSONALISE YOUR VIDEOS
This can mean using your viewer’s name and job title throughout the website, or including screenshots of their website as your explain something. While it might sound like a lot of effort, various studies have found click through rates to increase by 200% all the way up to 600%. Results vary, but they’re always impressive.
6. INCLUDE A CTA
A marketing axiom. If you want someone to do something, ask them. This is the key step to closing the sale – providing the link or button for people to click!
7. OPTIMISE FOR MOBILE
Consumers these days complete a variety of important tasks from their phones, including purchasing things and booking appointments. Make sure it’s easy to do so from a mobile device. Make sure your video still looks good on different screen sizes and without sound – 85% of video content on Facebook is watched with the sound off, so consider using text or subtitles to get around this.
If you’re ready to include video into your strategy (and with 60% of content marketers and 87% of marketing professionals already using video- can you afford not to?), contact MIH today to discuss how to propel your marketing strategy into the future and boost your business growth.