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PlantingSeeds environmental non-profit branding Australia - native flower brand design work

PlantingSeeds: Growing an Environmental NFP into a Blooming Brand

The green-fingered folks at PlantingSeeds are on a very worthy mission to protect natural environments through community-powered urban regeneration.

But as the organisation became increasingly connected with corporates and government entities, it urgently needed to show its brand some love with a fresh, professional update.
Cue a call to MIH. As nature lovers ourselves, we decided to take on this project pro bono. Biodiversity and branding…what’s not to love?

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PlantingSeeds brand guidelines Australia - complete environmental non-profit brand identity design
Brand Brand
Digital Digital
NFP NFP
  • Pro-bono partnership to support an initiative we loved.
  • DIY brand strategy workshop to kick-start the process.
  • Mission-aligned identity with nature-inspired branding.
  • Professional look and feel that sets this NFP apart.
  • Refreshed website for a distinctive online presence.

To build momentum fast, we created a brand strategy workshop template that guided the team to run their own session. Then, using insights from the workshop, we got to work refreshing the brand.

Naturally, nature needed to take centre stage. Our design team got creative with seed-based shapes, inspired illustrations, and a native flora colour palette to represent PlantingSeed’s environmental mission in a visually engaging way. The branding was extended across two sub-brands: B & B Highway & P.I. Pollinator

And when the new branding was good to go? We provided the team with everything they’d need to roll it out - including comprehensive brand guidelines, fonts, logos, and creative elements.

But our collaboration didn’t end there. A couple of years after the rebrand, we partnered with PlantingSeeds again, refreshing their website to create an online presence as bright and vibrant as the brand itself.

Then, in 2026, the PlantingSeeds team approached MIH for another website update. This time, we needed to expand the site to cover new programs and introduce additional functionality. Rather than starting from scratch, we built on the original design (which was still going strong!) and gave the website some strategic TLC. 

The result was a refreshed site that let PlantingSeeds showcase their expanding offering and helped visitors navigate with ease.

A thriving future for PlantingSeeds

The client adored their eco-inspired branding and refreshed website (spoiler: so did we!).

Importantly, PlantingSeeds now has a distinct, professional brand identity and site that’s fit for community-building and corporate collaborations alike.

We’re so glad we got to support this fabulous cause and look forward to watching PlantingSeeds work its environmental magic in the future.

PlantingSeeds complete brand guidelines Australia - environmental organisation brand identity system
PlantingSeeds brand identity guidelines design - Australian environmental non-profit branding project
PlantingSeeds environmental brand guidelines Australia - complete non-profit brand identity design
Planting Seeds brand guidelines showing logo usage rules and typography
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PlantingSeeds brand identity system Australia - environmental non-profit comprehensive branding guidelines

Make It Happen is true to their name! Working with Gail was extremely productive and helpful and enabled us to convert our work and vision into a rich visual identity that is succinct and sophisticated. The process was interesting, encouraging us to think deeply about what we feel strongly about and what we want to achieve. We feel very excited moving forward and thank MIH for their generosity and fantastic expertise.

Dr Judy Friedlander Founder and Director PlantingSeeds Projects