The Shroom Lab: Creating Brand Magic for a New Health Business
As a small business specialising in mushroom health products, the Shroom Lab was getting ready to launch into a highly regulated and competitive market. With this in mind, they needed marketing assets that instilled trust and confidence.
The team initially approached MIH to help with strategy, social media, and a website. But after taking one look at their logo, we knew this would also require a refresh to give the Shroom Lab the professional look and feel it needed (luckily, they agreed).
Brand
Design
Digital
- Refreshed logo for instant visual appeal
- Product-aligned illustrations that captured the essence of the brand
- Photo shoot management to showcase the product range
- Packaging QA that addressed offshore design errors
- Social media support including page creation and initial posts.
Having made the case for starting with a professional brand and rolling from there, we got to work creating an updated logo and visual identity.
Our design team took inspiration from the mushroom-based product range, ensuring the shapes used in the branding reflected the actual mushrooms used in the finished powder. Through beautiful illustrations, these fungi-inspired shapes became a key part of the brand.
With the visual elements in place, we made sure the products were showcased in the best possible way. This included managing the photo shoot, correcting packaging designed offshore, and creating engaging social media pages and posts.
We also developed a professional Shopify website to set up the Shroom Lab for ecommerce customers.
(Achieving all of this within a package of less than $15k was a challenge we’re proud to have delivered on!).
A healthy start for this wellness brand
With over 2000 followers on Instagram, the Shroom Lab is making its mark in the world of mushroom health.
And to make it easy for this small business to maintain its brand assets without depending on an agency, we gave the team everything they needed to take control going forward.
MIH delivered an exceptional service in crafting our startup's website. Nikki and Gail's expertise and professionalism were evident from start to finish. They offered invaluable recommendations and even connected us with a talented photographer. Despite delays from our end, they remained patient and supportive throughout the entire project. We're thrilled with the results and highly recommend MIH for their outstanding work and dedication to client satisfaction!!
