LGBTIQ+ Health: A Life-Changing Passport for Gender-Affirming Care
Some marketing projects change brands; others change lives. When LGBTIQ+ Health approached MIH to develop the Genders, Bodies, and Relationships Passport, we knew this was far more than a design project.
This first-of-its-kind document would empower members of trans, intersex, and gender diverse communities to have control over their health decisions, communicating crucial information to health providers to drive fair treatment and appropriate care, as required by Australian law.
Design
NFP
- Print design for a passport-style document to be distributed to healthcare providers.
- Accessible content to ensure suitability for a diverse range of community members.
- Focus on functionality to create a document that would be easy to use and update for the holder.
- Design refresh six years after the initial project, keeping the Passport current and relevant.
The Gender, Bodies, and Relationships Passport needed to function as an official document distributed to a wide range of health professionals.
Knowing the impact this document would have on its holders - putting them solely in charge of their health information - we understood the importance and sensitivity of the task at hand.
With just six weeks to generate a mock-up, we got to work designing content that would be accessible, functional, and usable while remaining discreet.
We created a highly functional printed Passport that provides clear information about the rights of intersex, trans, and gender diverse people, with the ability to include and update additional information that may affect their care.
From reception areas to community spaces, the free-of-charge Gender, Bodies, and Relationships Passport now drives clear communication around a patient’s healthcare requirements, ensuring they receive the quality of care they need in a respectful and appropriate manner.
A Passport to More Inclusive Healthcare
The inaugural Genders, Bodies, and Relationships Passport has had an important and lasting impact on the LGBTIQ+ community in Australia.
A few years later, MIH was invited to refresh the Passport, ensuring it remains current and applicable in a changing health landscape.
We’re proud to have contributed to a project that makes a real difference to people’s lives.
Make It Happen were an ideal design and print partner for our Genders, Bodies, and Relationships Passport Project. This project was the first of its kind for Australia and our brief included requirements drawn from health, legal, and community sectors.
MIH were able to move into this fresh conceptual territory with fluency and confidence. Their skilled approach means that we now have a document that is highly functional and accessible to a wide range of health consumers. MiH managed the production process better than any other group we have worked with - their attention to the print quality and custom design features was excellent. We couldn't recommend Make It Happen more highly.
