Brand

Digital

Strategy

• Development of the ERPure AI master brand and supporting product brands.
• Strategic messaging framework to clearly communicate the AI offering and individual product propositions.
• Product overview content supporting the launch and promotion of the AI suite.
• Social media profiles and branded social tiles.
• PowerPoint presentation template and supporting presentation materials.
• Branded PDF documents and signage.
• Comprehensive brand guidelines governing the master and product brands. 

Introducing an entirely new suite of AI products required careful thinking about both brand architecture and communication.

MIH developed the overarching ERPure AI identity alongside individual product brands, creating a system that allowed each solution to have its own clear proposition while remaining recognisably part of the broader ERPure AI family.

But with sophisticated technology, visual identity is only half the challenge. The value of each solution also needed to be communicated in a way that made sense to its audience.

We developed a messaging framework that gave ERPure a clear and consistent way to explain its AI offering, translating complex product functionality into benefits and propositions that could be readily understood by partners and prospective customers. This framework then informed the development of individual product overviews.

From there, the new brand was rolled out across the practical tools ERPure needed to take its AI solutions to market – including presentation templates, PDF collateral, signage, social media profiles and branded tiles.

Comprehensive brand guidelines provided the final piece, establishing a clear framework for managing both the master brand and individual product identities consistently as the portfolio evolves.