Telemarketing data: How valuable is your data after the campaign is run and won?

13 January 2020

Outsourcing all or part of your lead generation campaigns and programs can be highly beneficial for any organisation not in a position to invest the kind of time and resources needed to build a strong sales pipeline. In previous posts, we’ve…  Read more

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Data Analytics – what is it and how does it apply to marketing?

28 October 2019

This is the third post in our series to get marketing data workable and value adding for your business. …  Read more

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You can’t spell B2B without AI

8 October 2019

As technology advances, so too do the expectations of consumers. We know there’s the technology to show us relevant ads and products. Don’t waste our time showing us the irrelevant stuff! …  Read more

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5 reasons why marketing data is so important – B2Bs and NFPs listen up!

12 September 2019

Mining your data is one of the best ways to strengthen the impact and ROI of marketing campaigns. There is big business for big data, and while most of the world’s leading organisations invest millions of dollars, there’s a lot to be learned for…  Read more

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Social Influencers and B2B: A Match Made In Heaven?

15 August 2019

Influencers are no longer relegated to the realms of B2C and NFP. Here’s what you need to know.   Read more

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Your annual report is an important marketing tool – Make the most of it!

9 July 2019

Publicly listed corporations and NFPs spend a lot of time pulling together the content for their annual reports. Although required to present the financial position of the organisation, the annual report provides a great opportunity to highlight the…  Read more

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