Why exactly is video content so good?

6 May 2020

Okay, so the numbers have shown that video marketing is worthy of being a heavyweight in your marketing mix. But why exactly is it so good? What do those numbers really mean?…  Read more



Why getting small businesses back on their feet will take more than just donations.

17 March 2020

Australia has seen a run of disasters over the…  Read more



5 reasons why marketing data is so important – B2Bs and NFPs listen up!

16 March 2020

Mining your data is one of the best ways to strengthen the impact and ROI of marketing campaigns. There is big business for big data, and while most of the world’s leading organisations invest millions of dollars, there’s a lot to be learned for…  Read more



Telemarketing data: How valuable is your data after the campaign is run and won?

13 January 2020

Outsourcing all or part of your lead generation campaigns and programs can be highly beneficial for any organisation not in a position to invest the kind of time and resources needed to build a strong sales pipeline. In previous posts, we’ve…  Read more



Data Analytics – what is it and how does it apply to marketing?

28 October 2019

This is the third post in our series to get marketing data workable and value adding for your business. …  Read more



What do we know about the donor journey?

29 August 2019

This has been a driving question for many non-profit marketers – does the customer journey mapping process apply to donors? Should it? …  Read more



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