Pricing, Bookings & Event Management Tools

27 March 2019

You want to create a seamless experience for all event prospects. From the first communication point (often the initial invite) you should strive to make booking, ticketing and reservations simple and painless. …  Read more

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Hello 2019 – Time to recheck the pulse of your B2B brand

4 March 2019

Every business is different. Successful organisations are strategic thinkers, using Intel collated over months and years of experience to inform clever marketing campaigns and maintain a positive customer experience across channels. …  Read more

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How likely are you to recommend? Is Net Promoter Score the natural (and best) CX metric?

11 December 2018

One of the biggest indications of brand success is customer retention and brand loyalty. Interestingly, marketers and business owners find that loyalty and advocacy can be difficult to measure and the humble NPS (Net Promoter Score) – one so…  Read more

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Brand ambassadors: influencers and spokespeople for B2B and nonprofits

7 December 2018

More than ever, buying decisions are increasingly influenced by social proof. …  Read more

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5 Tips: Building customer advocacy for your brand

1 November 2018

Our previous in-depth coverage of the customer and donor journey highlights that final goal to attain – even after brand loyalty – is customer advocacy. …  Read more

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Start the journey to better Content Marketing in 2018

18 October 2018

Let's begin with the basics. Content marketing is one of the most effective lead generation strategies for B2C, B2B and nonprofits today. …  Read more

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