Data Analytics – what is it and how does it apply to marketing?

28 October 2019

This is the third post in our series to get marketing data workable and value adding for your business. …  Read more



5 reasons why marketing data is so important – B2Bs and NFPs listen up!

12 September 2019

Mining your data is one of the best ways to strengthen the impact and ROI of marketing campaigns. There is big business for big data, and while most of the world’s leading organisations invest millions of dollars, there’s a lot to be learned for…  Read more



What do we know about the donor journey?

29 August 2019

This has been a driving question for many non-profit marketers – does the customer journey mapping process apply to donors? Should it? …  Read more



Social Influencers and B2B: A Match Made In Heaven?

15 August 2019

Influencers are no longer relegated to the realms of B2C and NFP. Here’s what you need to know.   Read more



Pricing, Bookings & Event Management Tools

27 March 2019

You want to create a seamless experience for all event prospects. From the first communication point (often the initial invite) you should strive to make booking, ticketing and reservations simple and painless. …  Read more



Hello 2019 – Time to recheck the pulse of your B2B brand

4 March 2019

Every business is different. Successful organisations are strategic thinkers, using Intel collated over months and years of experience to inform clever marketing campaigns and maintain a positive customer experience across channels. …  Read more



Join the MIH Newsletter

Sign up and we'll bring you the latest on industry trends, news, tips and opinions.

Name*

Email*

Company

Job Title

Industry

Captcha*
  captcha

I'm most interested in... (tick all that apply):
BrandDemandDigitalB2B Lead GenerationChannel MarketingNot For Profit


MIH RESOURCES

Get the latest B2B, NFP AND MarkEting insights from our complimentary resource library

BROWSE AWAY