Why exactly is video content so good?
6 May 2020
Okay, so the numbers have shown that video marketing is worthy of being a heavyweight in your marketing mix. But why exactly is it so good? What do those numbers really mean?… Read more Categories: B2B, Brand, Channel Marketing, Content Marketing, Creative, Digital Marketing, Marketing, Video
Why getting small businesses back on their feet will take more than just donations.
17 March 2020
Australia has seen a run of disasters over the… Read more Categories: B2B, Channel Marketing, Digital Marketing, Marketing, Not For Profit, Opinion, Trends
5 reasons why marketing data is so important – B2Bs and NFPs listen up!
16 March 2020
Mining your data is one of the best ways to strengthen the impact and ROI of marketing campaigns. There is big business for big data, and while most of the world’s leading organisations invest millions of dollars, there’s a lot to be learned for… Read more Categories: B2B, B2B Lead Generation, Channel Marketing, Data, Digital Marketing, Marketing
Telemarketing data: How valuable is your data after the campaign is run and won?
13 January 2020
Outsourcing all or part of your lead generation campaigns and programs can be highly beneficial for any organisation not in a position to invest the kind of time and resources needed to build a strong sales pipeline. In previous posts, we’ve… Read more Categories: B2B, B2B Lead Generation, Channel Marketing, Data, Marketing, Sales
Data Analytics – what is it and how does it apply to marketing?
28 October 2019
This is the third post in our series to get marketing data workable and value adding for your business.
… Read more Categories: B2B, Channel Marketing, Content Marketing, Data, Digital Marketing, Not For Profit
What do we know about the donor journey?
29 August 2019
This has been a driving question for many non-profit marketers – does the customer journey mapping process apply to donors? Should it?
… Read more Categories: Brand, Channel Marketing, Digital Marketing, Not For Profit, SEO, Social
