Data Analytics – what is it and how does it apply to marketing?

28 October 2019

This is the third post in our series to get marketing data workable and value adding for your business. …  Read more



Social Influencers and B2B: A Match Made In Heaven?

15 August 2019

Influencers are no longer relegated to the realms of B2C and NFP. Here’s what you need to know.   Read more



How do you make your marketing data workable?

11 May 2019

Most companies think that by investing and implementing CRM software, they have the data thing all covered. This thinking couldn’t be further from the truth!  Read more



How likely are you to recommend? Is Net Promoter Score the natural (and best) CX metric?

11 December 2018

One of the biggest indications of brand success is customer retention and brand loyalty. Interestingly, marketers and business owners find that loyalty and advocacy can be difficult to measure and the humble NPS (Net Promoter Score) – one so…  Read more



5 Tips: Building customer advocacy for your brand

1 November 2018

Our previous in-depth coverage of the customer and donor journey highlights that final goal to attain – even after brand loyalty – is customer advocacy. …  Read more



Start the journey to better Content Marketing in 2018

18 October 2018

Let's begin with the basics. Content marketing is one of the most effective lead generation strategies for B2C, B2B and nonprofits today. …  Read more



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