5 Tips: Building customer advocacy for your brand

1 November 2018

Our previous in-depth coverage of the customer and donor journey highlights that final goal to attain – even after brand loyalty – is customer advocacy. …  Read more



Start the journey to better Content Marketing in 2018

18 October 2018

Let's begin with the basics. Content marketing is one of the most effective lead generation strategies for B2C, B2B and nonprofits today. …  Read more



Content Marketing: What’s new? What’s gone away? What’s gaining importance?

26 July 2018

60% of B2Bs reported more success with content marketing than the year before (source here). …  Read more



An introduction: what are marketing personas of your business?

15 March 2018

what are marketing personas of your business?A persona is a conceptual character that represents and communicates attributes that represents a distinct set of people within a target market. It’s based on both qualitative and quantitative data. They are also referred to as buyer personas, or…  Read more



Brand marketing that matters: Inspire, Engage and Impress in 2018

19 January 2018

With a new year upon us, let’s not waste any time. When it comes to doing right for our brands and by customers and stakeholders it’s time to go bigger. …  Read more



Behind the gate: Is gated or public content the best way to your customer’s heart?

2 February 2017

Is gated content or public content best?There has been a tremendous push to provide customers and prospects with as much content as possible. But what is the objective here? …  Read more



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