An introduction: the marketing personas of your business

15 March 2018

A persona is a conceptual character that represents and communicates attributes that represents a distinct set of people within a target market. It’s based on both qualitative and quantitative data. They are also referred to as buyer personas, or…  Read more

NFP Marketing: Steps to communicating culturally sensitive messages

21 February 2018

MIH has been engaged by the The National LGBTI Health Alliance, the national peak health organisation in Australia that provides health related programs, services and research focused on lesbian, gay, bisexual, transgender, and intersex people…  Read more

Brand marketing that matters: Inspire, Engage and Impress in 2018

19 January 2018

With a new year upon us, let’s not waste any time. When it comes to doing right for our brands and by customers and stakeholders it’s time to go bigger. …  Read more

Categories: B2B, Blog, Brand, Creative

5 B2B Marketing Tips to Get Attention

9 October 2017

There is no shortage of ways to get your B2B brand noticed. We should know! But if you’re looking for some ideas here are 5 super B2B marketing tips to help your B2B stand out. …  Read more

Using illustration to tell your brand story – Memorable. Effective. Beautiful.

24 August 2017

We know from our previous posts focussed on infographics and visual messaging, that 90% of information transmitted to the brain is visual. Add in some additional factors such as 70% of your sensory receptors are in the eyes, and that we have the…  Read more

Localising Global or Regional Marketing Campaigns

18 July 2014

Localising global marketing | B2B Lead Generation | Global campaignsIt’s not hard for us to imagine how prevalent global organisations like Apple, Yahoo! and Harley-Davidson have a brands strong enough to be adapted and adored worldwide. For the rest of us in the B2B world, the concept of global marketing for our…  Read more

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