The primary B2B analytics you should pay attention to

27 August 2020

Understanding data is the key to the future success of many businesses. Some of the information out there makes tracking and monitoring B2B data sound like something impossibly complex. In this post, we’re keeping it simple.…  Read more

Categories: B2B, Data, Digital Marketing

5 reasons why marketing data is so important – B2Bs and NFPs listen up!

16 March 2020

Mining your data is one of the best ways to strengthen the impact and ROI of marketing campaigns. There is big business for big data, and while most of the world’s leading organisations invest millions of dollars, there’s a lot to be learned for…  Read more

Telemarketing data: How valuable is your data after the campaign is run and won?

13 January 2020

Outsourcing all or part of your lead generation campaigns and programs can be highly beneficial for any organisation not in a position to invest the kind of time and resources needed to build a strong sales pipeline. In previous posts, we’ve…  Read more

Data Analytics – what is it and how does it apply to marketing?

1 July 2019

This is the third post in our series to get marketing data workable and value adding for your business.…  Read more

How do you make your marketing data workable?

1 April 2019

Most companies think that by investing and implementing CRM software, they have the data thing all covered. This thinking couldn’t be further from the truth!  Read more

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