Data Analytics – what is it and how does it apply to marketing?

28 October 2019

This is the third post in our series to get marketing data workable and value adding for your business. …  Read more



5 reasons why marketing data is so important – B2Bs and NFPs listen up!

12 September 2019

Mining your data is one of the best ways to strengthen the impact and ROI of marketing campaigns. There is big business for big data, and while most of the world’s leading organisations invest millions of dollars, there’s a lot to be learned for…  Read more



How do you make your marketing data workable?

11 May 2019

Most companies think that by investing and implementing CRM software, they have the data thing all covered. This thinking couldn’t be further from the truth!  Read more



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