Non-profit marketing in a post-COVID world
11 November 2020
In marketing, the only constant is change. New technologies, trends, and this year in particular- world events. It might seem overwhelming trying to figure out how to move forward, how consumer and donor behaviours will shift, however all the tools… Read more Categories: Digital Marketing, Marketing, Not For Profit, Trends
Say What You Mean
11 June 2020
How many times have you started reading something only to realise, a paragraph or two in, that you have no idea what is actually being said?… Read more Categories: B2B, Digital Marketing, Marketing, Not For Profit, Opinion, Social
Why getting small businesses back on their feet will take more than just donations.
17 March 2020
Australia has seen a run of disasters over the… Read more Categories: B2B, Channel Marketing, Digital Marketing, Marketing, Not For Profit, Opinion, Trends
To Give, or Not to Give (and give to what) – The future of NFPS and public donations
14 November 2019
NFPS (Not For Profit Sector), also known as the Community Sector, Third Sector, and Social Sector consists of a variety of organisations which engage in a variety of activities, generally trying to improve health and education, social welfare, or… Read more Categories: Digital Marketing, Not For Profit, Sales
What do we know about the donor journey?
29 August 2019
This has been a driving question for many non-profit marketers – does the customer journey mapping process apply to donors? Should it?… Read more Categories: Brand, Channel Marketing, Digital Marketing, Not For Profit, SEO, Social
Your annual report is an important marketing tool – Make the most of it!
9 July 2019
Publicly listed corporations and NFPs spend a lot of time pulling together the content for their annual reports. Although required to present the financial position of the organisation, the annual report provides a great opportunity to highlight the… Read more Categories: B2B, B2B Lead Generation, Brand, Creative, Marketing, Not For Profit, Print
