Say What You Mean

11 June 2020

How many times have you started reading something only to realise, a paragraph or two in, that you have no idea what is actually being said? …  Read more



Why getting small businesses back on their feet will take more than just donations.

17 March 2020

Australia has seen a run of disasters over the…  Read more



To Give, or Not to Give (and give to what) – The future of NFPS and public donations

14 November 2019

NFPS (Not For Profit Sector), also known as the Community Sector, Third Sector, and Social Sector consists of a variety of organisations which engage in a variety of activities, generally trying to improve health and education, social welfare, or…  Read more



Data Analytics – what is it and how does it apply to marketing?

28 October 2019

This is the third post in our series to get marketing data workable and value adding for your business. …  Read more



What do we know about the donor journey?

29 August 2019

This has been a driving question for many non-profit marketers – does the customer journey mapping process apply to donors? Should it? …  Read more



Your annual report is an important marketing tool – Make the most of it!

9 July 2019

Publicly listed corporations and NFPs spend a lot of time pulling together the content for their annual reports. Although required to present the financial position of the organisation, the annual report provides a great opportunity to highlight the…  Read more



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