Brand ambassadors: influencers and spokespeople for B2B and nonprofits
7 December 2018
More than ever, buying decisions are increasingly influenced by social proof.
… Read more Categories: B2B, Brand, Channel Marketing, Marketing, Not For Profit, Opinion, Social
Top 8 marketing influencers shaping the conversation around B2B and NFP
22 November 2018
Much of the conversation around digital marketing and sales is shaped by a string of influencers. With chatter about the ability to influence - we thought now is a good time to share some of the thought leaders and information sources that keep us… Read more Categories: B2B, B2B Lead Generation, Digital Marketing, Marketing, Not For Profit
5 Tips: Building customer advocacy for your brand
1 November 2018
Our previous in-depth coverage of the customer and donor journey highlights that final goal to attain – even after brand loyalty – is customer advocacy.
… Read more Categories: B2B, Blog, Brand, Channel Marketing, Content Marketing, Digital Marketing, Marketing, Not For Profit
Start the journey to better Content Marketing in 2018
18 October 2018
Let's begin with the basics. Content marketing is one of the most effective lead generation strategies for B2C, B2B and nonprofits today.
… Read more Categories: B2B, B2B Lead Generation, Channel Marketing, Content Marketing, Digital Marketing, Marketing, Not For Profit, Trends
Ideas have value: How to run a brainstorming session for marketing and sales teams
2 October 2018
In the face of changing landscapes–digital transformation and changing customer behaviours–the value of an original idea to support your sales, marketing or even strategic functions is very real and increasingly important.
… Read more Your annual report is an important marketing tool – Make the most of it!
9 August 2018
Publicly listed corporations and NFPs spend a lot of time pulling together the content for their annual reports. Although required to present the financial position of the organisation, the annual report provides a great opportunity to highlight the… Read more Categories: B2B, B2B Lead Generation, Brand, Creative, Marketing, Not For Profit, Print
