Re-capturing the loyal customer: are they dead or alive in the market?

21 May 2014

The death of customer loyalty - Dead or alive in the market?Customers have become increasingly indifferent to where or from whom they are purchasing products and services. Think about your own buying patterns for a moment - are you still using the same phone, Internet, car insurance provider that you were 5…  Read more



User Experience in Web Design #2 – The ‘4 Cores’ to Getting it Right

15 May 2014

User Experience in Web designOur previous post explored the ‘what’ of UX or User Experience, and why it’s just so important in web design. We learned that investing in great quality user design results in a ROI, improved efficiency and production and satisfied customers…  Read more



Can Display Advertising Work For B2B Marketing?

7 May 2014

Display_Advertising_B2B_MarketingWhen it comes to marketing, display advertising has traditionally been seen as somewhat of a ‘blanket’ tool - a way for businesses to heighten general brand awareness, or to promote special offers, products or services to a fairly broad…  Read more



Marketing for NFPs and the NDIS funding models #4 Five pointers to creating and executing a successful marketing strategy

23 April 2014

NFP Marketing StrategySo far we’ve discussed the importance for Not For Profits to put a consistent brand and message out into the world. Now we’ll shift our focus to defining your short, medium and long-term goals – and how you plan to achieve them. In other words,…  Read more



The Latest Buzz in Mobile Advertising

16 April 2014

Mobile_AdvertisingMobile advertising is fast becoming the new marketplace. Majority of people are on their Smartphones multiple times a day, and are using it to pay bills, research holidays and insurance providers and even shop – from almost anywhere in the world.  Read more



User Experience in Web Design and Why it’s So Important

3 April 2014

UX Web Design - User ExperienceThis topic forms part of a two part series where we bring User Experience – known as UX into focus. We explore why it is important for marketers, and particularly its importance for and in web design. To begin this article reviews what is meant by…  Read more



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