Much of the conversation around digital marketing and sales is shaped by a string of influencers. With chatter about the ability to influence - we thought now is a good time to share some of the thought leaders and information sources that keep us engaged, informed and inspired. Feel free to comment and share some of your own.
Who’s at the forefront of B2B Marketing?
B2B Marketing
What: Very helpful with well-researched articles and content. It is also the number one content, events and training resource for B2B marketers. You can sign up for free to have access for a trove of useful resources.
Where: https://www.b2bmarketing.net/en-gb/resources/blog
Follow on Twitter: @MarketingB2B
Follow on LinkedIn: Click here to follow
Ann Handley, Chief Content Officer at MarketingProfs
Who: As the Head of Content at MarketingProfs, Ann directs the flow of ideas that many of us in the marketing world have found insightful.
Where: http://annhandley.com/blog/
Follow on Twitter: @MarketingProfs
Follow on LinkedIn: Click here to follow
MarketingProfs, education tools for training and development
What: MarketingProfs provides how-to marketing information and training courses taught by the smart professionals and leaders from all around the world. Covering every facet of the marketing process, there is always something to engage with and learn from.
Where: https://www.marketingprofs.com/opinions/
Follow on LinkedIn: Click here to follow
Who’s the lead on SEO?
Neil Patel
Who: The Wall Street Journal calls him a top influencer on the web, and Forbes says he is one of the top 10 marketers. Recognised as a top 100 entrepreneur under the age of 30 by President Obama, Neil provides engaging videos and regular detailed blog posts that really break down how to build your online web presence.
Where: https://neilpatel.com/blog/
Follow on Twitter: @neilpatel
Follow on LinkedIn: Click here to follow
The Moz Blog
What: Moz is probably the biggest leading online publication on all things SEO. The Moz Blog is an authority in online marketing and SEO, with lots of interesting topics thrown in to boot. Keep up-to-date on everything as it happens and learn through professional anecdotes from business leaders and experts. There are a number of free SEO tools that you might find useful.
Where: https://moz.com/blog
Follow on Twitter: @Moz
Who’s driving the conversation for NFP?
Nonprofit Tech for Good
What: Focusing on issues that impact the community sector, Nonprofit Tech for Good focuses on providing valuable, easy-to-understand information, news, and resources related to nonprofit technology, online communications, and mobile and social fundraising.
Where: http://www.nptechforgood.com
Follow on Twitter: @nonprofitorgs
Follow on LinkedIn: Click here to follow
What about sales?
Hubspot Blog - Sales
What: As well as selling products that support the sales process, Hubspot also posts fantastic insights on its targeted blogs for sales and marketing. With 4.5 million monthly viewers, you can expect some excellent resources and the latest in research and trends.
Where: https://blog.hubspot.com/sales
Follow on Twitter: @HubSpot
Follow on LinkedIn: Click here to follow
General all-rounder?
Seth Godin, author, blogger, lecturer and successful entrepreneur
Who: A well respected author of 17 books, Seth Godin has brilliant insights on marketing across the board. And well, we really like his mantra “Make Something Happen.” Subscribe to Seth’s blog for ideas across digital, business and entrepreneurship.
Where: http://sethgodin.typepad.com
Follow on Twitter: @ThisIsSethsBlog
Follow on LinkedIn: Click here to follow
There are so many excellent sources out there.
Who do you turn to? Who do you recommend?
Comment below and let us know any names or publications we should mention. Sharing what you know is a great way to strengthen quality and creativity across functions and industries. Don’t forget to keep and eye on the Make It Happen blog, where we’ll continue to share the latest on B2B marketing, NFP marketing and how to build sales leads for your business.