We’re constantly grazing and digesting content. It comes at us from our phones, on email and with so many clever publishers and marketers producing intriguing headlines and content to make you click – there’s less time to spend processing information.
Let’s look at how the power of infographics create impact. In a follow-up post we’ll explore the best ways your business can use them.
What’s behind their power?
‘Cut to the chase’ messaging
The infographic is an effective way to get cut through in a busy world. Research has indicated that infographics are 30 times more likely to get read than text, and yes that does include articles and blog posts too.
Telling visual stories
With infographics you can tell a story and transform otherwise complex data into an image that is memorable and that makes sense. At a glance your audience should be able to understand the idea that your brand is trying to convey. It’s intent is to be effective and simple!
Creating deeper interest
90% of information transmitted to the brain is visual. This helps to explain why so many people are visual creatures. Given the option, ‘visual people’ are more likely to engage with an infographic then something text heavy. If they are interested in what they see, they will go ahead and read the supporting content.
Shareable content – Great ROI
One of the best things about infographics is that they can be used across every communications platform your business has – and so they should be! This allows you to use the inforgraphic in lots of ways, across social media, as posters and within documents. A great graphic will get you traction, exposure and visits to your website. All in all when done right it is an excellent return on investment.
Increase website traffic
It’s true! According to industry research, images receive almost twice as many views over content that is text-based without graphics. An engaging infographic might contain an embedded link that sends interested parties straight to your website. The further and wider your infographic is shared, the more links to your website. Great for awareness, traffic and SEO.
Make it Happen design excellent infographics that produce high-impact results for our clients. If you feel your brand might benefit from this visual messaging technique, we would love to help.