In the dynamic and fast paced world of B2B marketing, the ability to craft engaging narratives that capture your target audience can make or break your company’s rise to success.
Storytelling has become a priority for B2B marketers because it builds meaningful connections, drives brand awareness and ultimately boosts lead conversions.
Video content has emerged as a powerful medium to deliver compelling stories. But in order to create great video content, you’ll need great video editing tools.
Choosing the right tools can be difficult, but that's why we’ve rounded up the 7 best video editing tools (some free, some paid) that we think might help you in your B2B marketing efforts.
Splice (Free)
Splice is a free mobile video editing tool primarily used for social media. It offers a quick and easy editing process, and focuses on splicing many different videos into one seamless video that you can share online.
The app can merge both photos and videos together, offers many music options from a royalty-free library, and automatically sizes videos for various platforms.
Pros: Splice offers extremely fast import and export, is user-friendly and provides excellent effects for photos.
Cons: The app is known for slow customer service response time. Also, there seem to be fewer features on Android than there are on iOs.
Blender (Free)
Blender is an open source 3D modelling and animation software that offers a wide range of features for video editing and special effects.
It is a more robust editing tool than most mobile apps, in that it allows marketers to create animated videos, product demos and explainer videos. Marketers might need previous experience in video editing before they can jump right in, but it’s worth it.
The software is used both by amateurs and professionals alike.
Pros: Open source and free to use. All-in-one video editing service.
Cons: Not as user-friendly as most video editing mobile apps.
DaVinci Resolve (Free/Paid)
DaVinci Resolve is a fast and stable professional video editing tool that offers advanced features for colour correction, special effects, cutting, keyframing, audio mixing and more.
It is designed for those seeking to create high quality and impactful videos. It provides a clear and well–designed interface, but the software is not for the faint of heart, as significant time invested is needed in order to learn how to use the product well.
The software tool offers a free and paid version. The free version is surprisingly robust, but to tap into all the features, users will have to pay a 1-time fee of $299 per year.
Pros: Free version is unmatched by other video editing software. Fast rendering speed.
Cons: Steep learning curve. Not ideal for beginners.
MixCaptions (Paid)
MixCaptions is perfect for creators, business owners, and anyone looking to create inclusive and accessible content by automatically adding captions to your videos.
MixCaptions comes with a range of features, including the option to add your own watermark, customise the placing of your captions, and select the fonts, text colour, and text background. It's compatible with most common video formats and supports 23 languages.
The app is free, but you'll have to pay for captions.
Pros: Responsive Customer Service, and Captions appear on the screen at a good pace.
Cons: You need to buy credits before you can caption a video, and the range of fonts is limited.
Filmora (Paid)
Filmora is a user-friendly video editing software that is specifically designed for non-professional users, making it an ideal option for B2B marketers.
It offers wide-ranging features, including colour correction and special effects. Further, it is simple enough to use to create quick and efficient videos.
You can use several pre-designed themes to make the video you want, and apply image filters to improve their quality.
The software is available on a subscription basis, with plans starting from $7.99 per month.
Pros: Cuts videos effectively. Unlimited amount of text you can add to your videos.
Cons: Lags when editing several video tracks at the same time.
Adobe Premiere Pro (Paid)
Adobe Premiere Pro is an industry-standard video editing tool that offers powerful features for professional video editing.
It provides a variety of tools including colour correction, special effects, audio mixing and more. Further, it is known for its seamless integration with other Adobe programmes, most notably: Adobe Effects. This makes for a smooth editing process.
Once you get the interface down, workspaces and keyboard shortcuts make the program a highly efficient tool.
The software is available on a subscription basis, starting from $20.99 per month.
Pros: Considered the best video editing software on the market and sets a golden standard. Excellent customer service.
Cons: Colour grading panel could be more developed. Steep learning curve.
Hire A Professional Video Editor
Sometimes it pays off to hire a professional instead of editing videos yourself. Video editors will most likely use one of the more professional softwares mentioned above, but they will do so with expertise, something that takes years of training and practice to gain.
If your company is seeking to create a complex video project, it pays to hire a professional, instead of spending time and resources to do it yourself.
Prices can range based on a professional’s experience and reputation but this option is definitely worth considering for high quality video content.
Final Thoughts:
Effective storytelling lies at the heart of successful B2B marketing, and video content has emerged as a prominent medium for delivering compelling narratives.
With the right video editing tools, you can enhance your storytelling capabilities and create engaging videos that captivate your audience.
With these powerful tools at your disposal, you can unlock your creativity, amplify your storytelling, and make a lasting impact on your target audience.