Work
B2B Awareness + Demand Generation
01.
The Brief
As the Australian distributor of A3Rapid, Foodcare were looking to increase the awareness of and demand for A3 Rapid.
An established product, the A3 Rapid campaign required educational and promotional assets.
The target audience for communications included operational, quality assurance and compliance roles.
02.
The Approach
We developed digital and print assets to increase awareness of A3 Rapid. An explainer video enabled the benefits to food manufacturing to be highlighted. The video was featured on a dedicated parallax website designed and developed to support the campaign. A 2-page flyer reinforced the A3Rapid messaging which was used in events and direct mail campaigns.
03.
The Results
As Foodcare rarely use external agencies we were honoured to be asked to assist with this campaign. The A3Rapid campaign assets continue to drive increased awareness and demand for the product.
