Free MIH Strategy Workshop
Two arms fist bumping representing connection and unity for Stem Cell Donors Australia's Strength2Give campaign

Stem Cell Donors Australia: Driving Donations, Saving Lives

It’s not every day you get to support a project that literally saves lives.

Stem Cell Donors Australia does amazing work connecting patients of life-threatening blood disorders with life-saving volunteer stem cell donors.

When this purpose-driven NFP received approval to undertake its first-ever donor recruitment campaign, we were thrilled to support them in their goal of attracting 5000 new registered donors.

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Strength2Give branded letterhead and document templates for donor recruitment campaign materials
Strength2Give marketing brochure and flyer design showing brand identity and messaging
Brand Brand
Demand Demand
  • Campaign development targeting 18-35-year-old males.
  • Brand creation to align with audience and goals.
  • Digital and print application, including infographics, website, and campaign marketing materials.

The primary focus of the campaign was males aged 18 to 35. With this in mind, we developed a number of potential concepts, each designed to drive maximum uptake.

After determining key messaging, image style, and the availability of URLs, we went with the catchy and memorable “Strength2Give”.

A distinctive brand was developed, along with engaging brand elements to get the attention of our young audience.

Applying these elements across a wide range of media - including infographics, website, socials, donor kits, and other campaign support materials - we ensured the campaign would have an impact as strong as its name.

Two iMac desktop mockups displaying the ABMDR Stem Cell Donors Australia website featuring "It doesn't hurt to save a life"
From strength to strength

The Strength2Give campaign was a great success and was further amplified by PR, social media, and positive testimonials

It was an honour to support the life-saving work of Stem Cell Donors Australia and play a part in their valuable efforts.

Strength2Give tri-fold brochure design mock-up showing campaign messaging and brand elements
Strength2Give folded brochure mockup displaying campaign materials and brand applications
Strength2Give marketing brochure and flyer design showing brand identity and messaging
Strength2Give branded letterhead and document templates for donor recruitment campaign materials
Strength2Give website design displayed on iMac computer showing donor recruitment campaign homepage
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