The Brief

ABMDR had approval to undertake their first ever donor recruitment campaign. Working in conjunction with key partners they were looking to attract 5000 new registered donors.

The Approach

With a primary focus on 18 – 35 year old males, we developed a number of potential concepts.
Determining key messaging, image style, and the availability of URL’s; Stength2Give was chosen.

We developed the brand, established brand elements and applied them to key visuals, infographics, website, social media, donor kits and other campaign support materials.

The Results

The campaign has achieved significant success and has been amplified with PR, social media and testimonials.

www.strengthtogive.org.au