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A close up group photo of smiling children in Papua New Guinea

ADI: A Timely Rebrand for a Veteran Healthcare NFP

Since 2000, Australian not-for-profit Australian Doctors International (ADI) has worked across rural Papua New Guinea, providing crucial healthcare services to tens of thousands of PNG residents.

After 25 years, ADI decided it was high time for a brand refresh - and with our NFP marketing expertise, MIH was just the agency to hop on board and give this pioneering non-profit a new lease of life.

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A realistic mock-up of a generic laptop displaying the "Welcome to ADI" website homepage. The screen features a hero image of people walking through a lush rural village and navigation options for Impact, Volunteer, and Donate.
A detailed line-drawing illustration of a rural village map. The sketch depicts winding paths connecting stilted houses, a school, a church, and a health clinic with various scenes of villagers, animals, and daily life activities.
Brand Brand
Design Design
Digital Digital
NFP NFP
  • Brand refresh to give this long-standing brand a modern appeal.
  • Website to showcase the new look and feel.
  • Event marketing for ADI’s 25th anniversary.
  • Quarterly newsletter to inform and engage subscribers and stakeholders.
  • Marketing collateral, including attention-grabbing infographics that showcased the important work of ADI.

As an established and well-recognised brand in PNG, we knew this rebrand couldn’t be too radical - and some elements (like the cross icon) absolutely needed to stay.

Working within these guidelines, we created a fresh, modern brand that retained ADI’s original appeal while bringing the visuals bang up to date.

With the new brand in place, we worked with ADI across a wide range of marketing assets. These included an updated website, engaging annual reports, a quarterly newsletter, and infographics that went beyond the numbers to bring ADI’s vital mission to life.

We also provided event marketing for a celebratory event to mark ADI’s 25th anniversary - a great opportunity to showcase the NFP’s sophisticated new branding.

Stand-out NFP branding that drives impact

ADI’s new look and feel has been a hit with its internal team and stakeholders alike.

With its refreshed brand in place, this non-profit is now able to present a polished, professional image as it continues its critical healthcare work across PNG.

A design mock-up of the "ADI Newsletter March 2025."