Work
B2B Demand Generation Program and Portal
01.
The Brief
Aon’s marketing team requested support for the design & development of a portal to provide secure access to authorised contacts in selected industries. In addition the maintenance of the portal including design, development and admin management of content updates and e-marketing support were required.
02.
The Approach
MIH developed a brand identity that reflected the core attributes of the Connect program – trust, innovation and relevancy. Through various workshops between MIH and Aon, the major requirements of the portal were identified and the UX and wireframes were created. The creative treatment was followed through into all program communications including the portal design, email marketing, direct mail and digital banners.
03.
The Results
The portal was developed as a bespoke secure system incorporating user profiling, event management and reporting. At it’s peak it was supporting a database of 2000+ users.
I appointed MIH because of their commitment to the b2b segment and ability to deliver a complex project within tight deadlines. I felt a huge sense of confidence they could deliver for me. In partnership with MIH we've redefined our marketing strategy and have taken a quantum leap forward in driving better financial outcomes from our marketing investments.
Andrew Gordon, Head of Marketing, Aon Risk Solutions
