B2B Brand Strategy to support $1B asset sale
With the impending sale of the business, the executive leadership team required an alternative to Crown Castle should the sale proceed.
MIH rolled out a complete brand overhaul for Axicom involving strategy (naming, positioning, architecture, tone of voice), corporate identity (logo, brand guidelines, colour palette, typography, visual style) and responsive website.
The branding project also included two sub-brands be updated to align to the new brand.
The MIH creative team developed an extensive range of print materials as part of the brand refresh including corporate stationery, environmental signage, flyers and internal templates. WordPress websites were created for the 3 branded entities.