Brand

Design

Digital

• Development of the Clearlake Insurance Brokers brand and visual identity.
• Comprehensive brand guidelines to support consistent national application.
• Website design and development, including drafting and structuring website content.
• Development of online claim forms and supporting user journeys.
• Editable PDF documents and customer-facing guides.
• Presentation materials and editable PowerPoint template.
• Signage and environmental brand applications.
• Social media profiles and branded social tiles.

As a new entrant to the national insurance market, Clearlake needed a brand that could establish credibility quickly while providing the flexibility required across a broad range of customer, broker and business communications.

MIH developed Clearlake's visual identity and then built out a comprehensive suite of brand assets, ensuring the new business could present itself consistently and professionally from launch.

The website was a particularly important part of the project. Beyond designing and developing the site, MIH helped draft and structure the content to clearly communicate Clearlake's services and guide different audiences to the information they needed.

We also considered how the website needed to work, not simply how it looked. Online claim forms and supporting user journeys were carefully structured to make complex insurance processes easier for customers to navigate and to ensure the right information could be captured efficiently.

The brand was then extended across editable PDFs, customer guides, presentation materials, a PowerPoint template, signage, social media profiles and digital tiles – creating a practical toolkit Clearlake could continue using across day-to-day operations and future marketing activity.

Comprehensive brand guidelines brought every element together, providing a clear framework for protecting and consistently applying the Clearlake identity as the business grows nationally.