Credit Simple is part of a group of companies that includes illion Australia Pty Ltd, a leading credit bureau in Australia. Credit Simple operates entirely separately from illion and has complete independence.

BRIEF

We were given the task of developing the inaugural Credit Simple State of the Nation Report; an annual snapshot of Australians’ credit scores and financial attitudes. Understanding the value of your credit score becomes increasingly important throughout the key milestones of your life. By analysing credit scores by age, location and gender, the report presents how financially fit we are as a country, who is doing well and which groups can do better.

WHAT WE DID

Our challenge was to bring the insights and statistics to life and present the content in a style that was creative, compelling and clear. We introduced iconography, mixed up bar chart and line graphs, placed relevant and relatable photography, and made the most of the brand colours without overdoing it.

RESULTS

You be the judge – the client loved it and so did we.