B2B Creative + Event Management


The Brief

The FireEye brand team provide the local operation with global & regional creative and campaign concepts for local execution. We complement what corporate provide and add a level of ‘arms and legs’ to the local marketing team resources. We help where we are needed, when we are needed.


The Approach

The CDL events were a major undertaking for the local marketing team. Being a high profile event with corporate and local stakeholder,  there were a zillion moving parts.

We supported the local team by rolling out

Event theming from global marketing across all event related assets – huge banners; conference booths; registration areas; demonstration pods; agendas and presentations.

Solution showcases and ‘Ask the Expert’ meeting lounges were set up – furniture; signage, event merchandise – whatever was required to make the event memorable.

MIH also handled onsite event management for 500+ attendees, as well as the supporting  photographers, video team, fire dancing entertainment, cocktails and more.


The Results

We continue to support FireEye marketing with a wide range of demand and event support activities.

I’ve worked with Gail and Make It Happen for the past 6 years and she has never, ever said ‘We can’t do that’ or ‘No’.

Make It Happen take my half-baked ideas, they understand what we’re trying to achieve and turn our concepts into reality, always with an eye on a measurable return on our investment. From niche, deep dive profiles for an ABM project, to large scale customer and partner events over multiple days, I cannot recommend Gail and the MIH Team highly enough.

Emma McCormack, Head of Marketing, ANZ, FireEye