B2B Awareness + Demand Generation Campaigns


The Brief

Kimberly-Clark Professional had a few marketing campaigns that required B2B marketing agency support. Development of distributor communication program, demand generation assets and enablement materials were some of the work done over 4 years.


The Approach

Make It Happen has worked with KCP on a number of projects that have included the development of campaign assets for Food Processing; Coveralls and Paper Towel. The campaign assets have included edms, microsites, brochures; event materials; sourcing and assembly of demonstration kits; demonstration videos and product photography. We have developed a distributor communication program including edm’s, landing pages and print materials.


The Results

The food processing campaign was executed in Asia Pacific over many years. As with many large MNC’s, metrics on campaign execution are not available.