The Brief

The Mayor requested a proactive way of highlighting the nighttime economy of Macquarie Park. The area is undergoing significant residential expansion and needed to showcase the recreation and leisure options available within. More widely regarded as a business hub this was an opportunity to show Macquarie Park in a different light.

The Approach

The project required a comprehensive audit of the entertainment and lifestyle options available within Macquarie Park. We categorised activities as food & drink, shopping, sport, leisure & recreation, arts & crafts and learning & education. Identifying night accessible activities was a major focus.

After the audit we developed a map of Macquarie Park which provided a quick reference of the area and the location of the activities. I Love Macquarie Park video was developed to showcase a cross section of activities available including Lane Cove National Park, shopping and socialising with friends.

The Results

The video has been used across City of Ryde website and social channels. The map & video have been made available to the businesses within Macquarie Park as a resource for employees and residents.