The Brief

A dedicated brand agency developed a new brand for NBCF as a pro-bono project. The output was extensive and provided the framework for NBCF to move ahead with the roll out. We were asked to assist the internal team with initial key applications of the new brand including key fund raising sub-brands.

The Approach

We worked on the development of sub-brands, key fundraising campaign applications, print and digital applications.

Providing consistency for use of the new logo and brand elements was essential – and extending the reach of the brand guidelines for all external agencies to adhere to was also part of our brief.

Celebrating their 25th year provided an opportunity to develop an anniversary mark which will be used to celebrate their experience and commitment to breast cancer research.

www.nbcf.org.au

The Results