Work
Nexus
01.
The Brief
Formalising brand guidelines and developing customisable templates would provide on brand and reusable assets. They also had a need to redevelop their website in order to be able to easily update content including weekly events, news and important downloadable documents.
02.
The Approach
Undertaking a brand workshop with all internal stakeholders enabled a critical review of existing materials and how they are used. Proposing secondary colour palettes, updated fonts and image styling allowed the brand to work more effectively in print and digital mediums. The development of brand guidelines including demonstrating brand usage provides a reference for all staff. Word & PowerPoint templates were created to make the branded materials accessible to all who need them.
MIH redeveloped the website on a responsive WordPress platform to provide the client with an intuitive CMS that allowed them to manage their own content.
03.
The Results
Providing the client with guidelines, logos, fonts and templates has ensured consistency as well as greater control and independence for their internal marketing team.
Since the relaunch of the site, Nexus Primary Health now has the ability to update their content in a timely and reactive-fast manner and can also measure visitors to their site.
Working with Make It Happen has been an amazing journey for everyone involved at Nexus Primary Health. Gail and the fantastic team at Make It Happen encouraged us to be innovative and to think laterally about the scope and potential of our brand.
Make It Happen has genuinely taken the time to get to know our team and organisation guiding and presenting us with meaningful brand recommendations along with an effective suite of materials, which included the refurbishment of our corporate website. We are proud that our brand stands out in the crowd and is now instantly recognisable in our community and within the broader health sector.
The marketing materials, template suite and logo presentation that Make It Happen put together for our organisation give us a competitive edge in the market and reflect us as contemporary, fresh and professional to our communities. Our website refurbishment is one project that we are most proud to have worked with Make It Happen on. Previously we had a clunky and non-engaging site with poor navigation that did not represent how we feel as an organisation. Now I can honestly say we have a website that we can be proud of. Our site now provides and simple easy navigation with clear and logical service information that gives the community and other professionals what they need. They really did ‘Make It Happen’ for us producing a site that has met our every need – with scope to evolve of course!
We would highly recommend organisations great and small to contact Make It Happen. We have more works planned in the future!
Ashley Chapman, Manager, Nexus Primary Health
