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A Pirtek mobile service truck providing onsite support at a forestry location, pictured alongside heavy logging machinery and a large stack of timber under a blue sky.

Pirtek: Boosting internal capability with external expertise

For more than twenty years, global franchise company Pirtek has relied on MIH for targeted marketing support to supplement its internal team’s capabilities.
 
Over the course of two decades, we’ve worked on all kinds of creative marketing projects for this industrial giant, enjoying a close and long-lasting relationship that’s still going strong to this day.

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A laptop displaying a map of New South Wales titled "Proposed Pirtek Franchisee Locations," highlighting regional distribution points and listing specific sites for Pirtek and Coates Hire across Sydney, Newcastle, and Canberra.
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Brand Brand
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  • Print collateral for polished, professional marketing and sales assets.
  • Video content to promote the brand and its story across social media and online channels.
  • Award submissions that led to Pirtek being both a finalist and a winner in the Franchise of the Year Awards.
  • Event marketing to improve engagement for Pirtek’s annual national fundraiser.

For Pirtek, having a dedicated full-service marketing agency on hand that truly understands their brand is a huge win.
 
And a seamless, no-fuss process makes this partnership even sweeter.
 
Once we get an idea of what Pirtek wants to achieve on a new project, we shoot them a detailed proposal for approval, then jump right in.
 
Some of the projects we’ve supported Pirtek on include:
 
Franchise Opportunity Prospectus: A visually engaging guide targeted to specific location opportunities.
 
Video series: What began with a storytelling video conveying the story of the Pirtek brand became a series of industry-related video assets for social media.
 
Award submission: We developed the application and supporting video for the Franchise of the Year Award, in which Pirtek was a finalist. They used these materials as the basis of the following year’s submission - and this time, they won the award!
 
Pirtek Fishing Challenge: Every year, Pirtek runs an annual national fundraiser - the Pirtek Fishing Challenge - to raise money for the Prostate Foundation and Peter Duncan Neurological Research Unit at St Vincent’s Hospital. We analysed four years of attendee data (almost 20k records) to determine how to boost engagement and uptake.

A Mitsubishi Canter service truck displaying full Pirtek livery and contact details for the Orange branch, parked on a gravel area next to a corrugated shed and rural farmland.

Pirtek Fluid Systems Pty Ltd has engaged the services of Make It Happen (MIH) for a variety of marketing services and the development of an online technical training school. Gail and her team have always provided excellent quality work, on time and very importantly, on budget.

MIH also provides clear direction on the strategy they will employ and concisely explain the reasons and benefits for employing these strategies. We always know what we are going to get and how the finished project will look.

We have no hesitation in recommending Make It Happen to any company seeking the services of a trustworthy, honest and creative full marketing services organisation.

Stephen Dutton Chief Executive Office Pirtek Fluid Systems
Creative marketing support, where and when it’s needed

There’s a reason our partnership with Pirtek has stood the test of time.
 
The Pirtek team gets top-notch creative support and marketing expertise from a full-service agency that knows how to deliver.
 
Here’s to the next twenty years!