Schaeffler: Local Australian Marketing for a Major Global Brand
With a history spanning 75 years and a presence in over 50 countries, Schaeffler Group is an undisputed leader in automotive technology. But for Schaeffler’s Australian division, a small internal marketing team and limited global resources meant additional support would go a long way.
Enter MIH and our industrial marketing know-how. Working closely with Schaeffler Australia, we were tasked with supporting the brand through repurposing and extending global marketing efforts for the local region.
Demand
Design
Events
- Event marketing, including signage and event support materials.
- Marketing collateral across digital and print assets.
- Loyalty and rewards program to drive engagement with the Schaeffler Australia brand.
- Adhoc marketing support to assist the internal marketing team.
Success in the industrial sector relies on strong sales, technical customer engagement, and equipping sales teams with all the product knowledge they need.
Putting our industrial marketing smarts to work, we focused on maximising the limited support available from the global team to drive localised campaigns that captured the Australian market.
And that meant getting creative across an array of assets. From large-scale exhibition signage and AV content to conference materials, brochures, newsletters, and loyalty programs, our creative team ensured the Schaeffler Australia brand was a stand-out in the region.
Industrial market knowledge meets local expertise
Serving up innovative marketing within stringent brand guidelines and a conservative engineering audience is never an easy task. But our creative team’s ability to deliver engaging assets within these constraints has consistently impressed the Schaeffler team.
We’re glad to support Schaeffler’s Australian division as they make waves in the region, with local marketing that’s worthy of this global brand.
MIH far exceeds other suppliers in terms of their ability to connect, understand and interpret requirements. They have always demonstrated a knowledge and respectful view of our industry as well as our company - seeing it not just as showcase opportunity, rather as a direct value-add delivery of our brand and identity.
We are consistently happy to engage with the creative services MIH offer as a result of the dedication and commitment to our partnership – even in the face of seemingly unreasonable requests on my part. The ‘value-add’ of the relationship extends far beyond singular projects into suggestions, input and recommendations that support overall focus and direction of the brand and company.
Not the only ones to notice; we’ve received very positive feedback from distribution partners expressing pride to be associated with us with regards to the standards of our branding. The impact and positioning at a recent tradeshow where MIH was pivotal in the creation of our look and feel inspired this sentiment.
Finally, the key word for me when thinking about MIH is value. The level of skill, experience and insight that they bring to projects, our working relationship and our brand journey.
