Socarrat Paella: Serving Up a Brand With Plenty of Flavour
For a small food business, standing out in a busy market is about more than serving up a great product - you need a brand that looks just as good as the food tastes.
When Socarrat Paella came to MIH, they needed a distinctive brand identity that could capture the personality of the business while working hard across the practical, real-world environments where customers would experience it most.
Brand
Design
- Brand development and visual identity.
- Practical, eye-catching signage designed for artisan and community market environments.
- Branded social media profiles and tiles to create a consistent digital presence.
- Comprehensive brand guidelines to support consistent application of the new identity.
For Socarrat Paella, the brand needed to do more than look good on paper. With much of the business taking place at artisan and community markets, it had to work in a busy, colourful and highly competitive physical environment.
MIH developed a distinctive brand identity that could translate seamlessly across both physical and digital touchpoints, giving Socarrat Paella a professional and recognisable presence wherever customers encountered the business.
Market signage was an important part of the brand rollout. It needed to be practical enough for regular market use while remaining visually striking enough to capture attention and help Socarrat Paella stand out among surrounding stalls.
We then carried the identity through to social media profiles and branded tiles, creating a consistent experience between the business customers discovered at their local market and the one they encountered online.
A comprehensive set of brand guidelines brought everything together, giving Socarrat Paella a clear framework for maintaining the integrity and consistency of its new identity as the business grows.
A fresh brand, ready for market
The result was a flexible, character-filled brand designed for the realities of a growing small business – distinctive enough to get noticed, practical enough to use every day, and consistent across both physical and digital environments.
From market signage to social media, Socarrat Paella now has a cohesive visual identity that helps the business show up professionally wherever its customers happen to find it.
