Work
Food Manufacturer Global Advertising Campaign
01.
The Brief
TNA is an Australian manufacturing success story and we were asked to support the TNA creative team and develop advertising concepts for global publication. The initial activity focused on Chip and French Fries production and packaging solutions. Having rolled out the new TNA brand across print, digital and signage assets more than 10 years earlier, we were honoured to be asked to assist with this project.
02.
The Approach
Starting with Chips, our creative team developed a range of concepts for the client and produced a clean, clear and very clever key visual that showcases the TNA competitive advantage. The concept, with minor updates, is universally relatable.
French Fries followed as did some very clever ideas including extending the Chips concept …and voila…a creative approach that can be applied across the TNA range was the outcome.
03.
The Result
The ads are being rolled out in different geographies across print, digital and event materials.
Our challenge was to create technically specific promotional materials in a clear, consistent manner for a global audience on a tight timeline and budget. Partnering with MIH, we were able to produce world class assets that exceeded the scope of our project.
Shayne De La Force, Chief Marketing Officer, TNA Australia Pty Ltd
