Very Special Kids: Creative Rebrand for an Extra Special Cause
As not-for-profit marketers, we’re lucky enough to partner with some truly incredible causes. Australian charity Very Special Kids is undoubtedly one of them, providing holistic palliative care for children with life-limiting conditions, as well as tailored support for their families.
After an audit revealed a critical need for a full brand refresh, the MIH creative team was only too happy to step in and show some much-needed love to this very special brand.
Brand
Design
Digital
NFP
- Brand strategy to unite disconnected sub-brands and restructure brand hierarchy.
- Master brand identity to create a cohesive umbrella brand with a unified look and feel.
- Sub-brand development that aligned with the master brand and reinforced the VSK identity.
- Marketing collateral for individual fundraising sub-brands and campaign roll-outs.
- Website redevelopment on WordPress with CMS for client-controlled updates.
What began as a request for an updated identity and modernised logo quickly turned into a complete overhaul of how the brand, sub-brands, and applications were presented.
Fundraising activities were being treated as standalone brands, with little to no connection to the overall Very Special Kids brand. It was time for an umbrella brand strategy to bring everything together in a beautifully cohesive way.
We developed a new master brand identity, then carefully refined the fundraising sub-brands to align them in a way that built trust and loyalty with donors.
This meant creating a unique set of deliverables for each sub-brand, including event signage, brochures, billboards, microsites, merchandise, wayfinding, livery, decals, and social media graphics.
Finally, we redeveloped the Very Special Kids website, opting for a responsive WordPress platform to equip the client with their very own intuitive CMS. Now, they can manage their own content without relying on external support.
A brand that deserves all the love
The updated Very Special Kids brand has been a huge success, helping this amazing NFP to raise awareness, funding, and impact.
It’s been an absolute honour to support such a valuable cause, and we look forward to helping the wonderful folks at Very Special Kids long into the future.
Refreshing our brand identity, including a logo that had been used for 25 years since Very Special Kids' inception, presented certain challenges for our organisation. Make It Happen took the time to understand our vision and reasons for change, then provided expertise to guide us through the entire process.
Make It Happen worked with us to find the best way to communicate the sensitive subject of caring for children with life-threatening conditions in a way that respects the families we support.
The result was a fresh new logo that represented the essence of Very Special Kids and a more caring and compassionate image to the work we do. Our brand really came to life when Make It Happen created additional design elements to complement the new logo, such as the colour palette, iconography, bubbles and contemporary visual devises. We have also benefited from Make It Happen's digital expertise - a fully responsive website and the creation of artwork for social media have enabled us to increase our online presence.
Through a collaborative partnership, Make It Happen has created a consistent visual identity for Very Special Kids, which we can also control internally through the development of templates and brand guidelines. We have recommended Make It Happen to other not for profit organisations undertaking brand projects, as the advice we have received and the results achieved have been outstanding.