NFP Brand Strategy, sub-brands and applications across print + digital


The Brief

Wunan have limited internal marketing capability but needs to ensure that their key stakeholders and the community have an understanding of the wonderful work they do in the East Kimberley. A saturated marketplace coupled with Wunan’s remote location, left this indigenous NFP in critical need of both funding from government and non-government sources, and a greater awareness of its cause.


The Approach

Make It Happen has worked with Wunan on a large number of projects, operating as their design agency since 2011. We have worked with their team to develop websites, created sub-brands and market facing communications for their social enterprises, annual reports, infographics, newsletters, signage and anything else that was required to support them.


The Results

Knowing where to start and what needs to be done to get started can be a real road block when it comes to updating your website. So when the agency takes the initiative and has the willingness to drive you to action, the positives for change far outweigh the negatives.

From the very first conversation, we knew that Make it Happen (MIH) understood where we at, asking the right questions to clarify the direction we needed to take to meet our business objectives.

The MIH team helped us to challenge the perceptions and preconceived ideas we held around design, content and, crucially, the image we were portraying of indigenous issues on the website. By showing us the importance of conveying a 'real' and accurate depiction of these serious issues - rather than shying away from the often harsh reality of the subject matter - MIH were able to perfectly capture the tone, look and feel we were trying to communicate.

MIH were flexible and easy to work with throughout the website redesign process, providing creative solutions to the many barriers that exist in the tough not for profit, non-Government Indigenous environment of Wunan.

Our new website has exceeded our creative expectations and we have had great feedback from our key stakeholders. We are embracing the tools we now have to communicate our achievements and challenges to the broader community - raising awareness and encouraging connection with people that want to contribute financially.

MIH have provided us the tools and the training to make most content updates internally, with the blog and news feeds managed by us. MIH will continue to partner with Wunan in the long term, providing advice, more complex content and design enhancements, and user support.

Wunan were delighted to find a creative company that provided high quality outcomes at a reasonable cost. We would recommend MIH to anyone in need of a company that works with you, provides strong creative support and enables you to build long term relationships with their talented and easy going team.

Nick Thomas, Chief Executive Officer, Wunan Foundation