5 reasons why marketing data is so important – B2Bs and NFPs listen up!

16 March 2020

Mining your data is one of the best ways to strengthen the impact and ROI of marketing campaigns. There is big business for big data, and while most of the world’s leading organisations invest millions of dollars, there’s a lot to be learned for…  Read more

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Should cold calling be included in your lead generation planning?

12 March 2020

No matter who you ask, one of the biggest challenges for…  Read more

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Telemarketing data: How valuable is your data after the campaign is run and won?

13 January 2020

Outsourcing all or part of your lead generation campaigns and programs can be highly beneficial for any organisation not in a position to invest the kind of time and resources needed to build a strong sales pipeline. In previous posts, we’ve…  Read more

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Your annual report is an important marketing tool – Make the most of it!

9 July 2019

Publicly listed corporations and NFPs spend a lot of time pulling together the content for their annual reports. Although required to present the financial position of the organisation, the annual report provides a great opportunity to highlight the…  Read more

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How do you make your marketing data workable?

11 May 2019

Most companies think that by investing and implementing CRM software, they have the data thing all covered. This thinking couldn’t be further from the truth!  Read more

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Hello 2019 – Time to recheck the pulse of your B2B brand

4 March 2019

Every business is different. Successful organisations are strategic thinkers, using Intel collated over months and years of experience to inform clever marketing campaigns and maintain a positive customer experience across channels. …  Read more

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