Top 8 marketing influencers shaping the conversation around B2B and NFP

22 November 2018

Much of the conversation around digital marketing and sales is shaped by a string of influencers. With chatter about the ability to influence - we thought now is a good time to share some of the thought leaders and information sources that keep us…  Read more



5 Tips: Building customer advocacy for your brand

1 November 2018

Our previous in-depth coverage of the customer and donor journey highlights that final goal to attain – even after brand loyalty – is customer advocacy. …  Read more



Start the journey to better Content Marketing in 2018

18 October 2018

Let's begin with the basics. Content marketing is one of the most effective lead generation strategies for B2C, B2B and nonprofits today. …  Read more



Ideas have value: How to run a brainstorming session for marketing and sales teams

2 October 2018

How to run a brainstorming session for marketing and sales teamsIn the face of changing landscapes–digital transformation and changing customer behaviours–the value of an original idea to support your sales, marketing or even strategic functions is very real and increasingly important. …  Read more



Content Marketing: What’s new? What’s gone away? What’s gaining importance?

26 July 2018

60% of B2Bs reported more success with content marketing than the year before (source here). …  Read more



Does a great guest speaker = event success?

20 July 2018

Producing a successful event means solving the equation of carefully planned elements such as venue, theme and overall experience. …  Read more



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