There are 4 fundamental areas that form successful inbound marketing. Let's take a look:

Why It's Worth Spending the Resources on Building Your Inbound Enquiry Pipeline

There are a variety of ways your business can build a pipeline of clients, but inbound enquiry is one of the most beneficial. Not only does it attract more qualified leads, it can also provide you with valuable insights into customer needs, pain points and preferences, which can be used to refine and improve your business offerings and customer experience.

Establishing a strong inbound enquiry process can also do wonders towards building trust and rapport with potential customers. And after all, decision making is often driven by relationships and trust in a B2B sales environment.

Building Inbound Enquiry: How to be Proactive

Businesses spend thousands of dollars every month on PR, advertising and at times, elaborate lead generation campaigns to generate a steady stream of inbound enquiries.

Inbound marketing meets customers where they engage online. Small to medium sized companies as well as non-profits are always asking the same question:

How can we generate more inbound enquiries?

Search Engine Optimisation

Search Engine Optimisation (SEO)

Improve SEO Rankings Organically

SEO can improve inbound enquiries by making it easier for a business to be found in Google searches. Although the focus on SEO has changed in recent years, it still matters and can be improved by discovering valuable keywords and phrases to target. Implementing these correctly will lead to a natural increase in rankings over time.

Does your home page have all it's tags completed?

SEO 101.

Your home page is the most valuable page on your website. To ensure it’s getting maximum SEO impact, you need to have carefully selected and completed:

  • Your home page Title Tag
  • Your home page Meta Description <metadesc>
  • The primary heading for your home page <h1>
  • Make the most of the recommended page structure with headings and sub-headings <h2>
  • Name your images and links <alt> / <hrefs>

Once you've done this for your home page, roll it out for all the other key pages of your website!

Social media for SEO

A steady presence across social media channels with engaging content that’s picked up by your followers is great. Try to create keyword centric content that gets plenty of clicks, shares, and links to your website.

Does your brand need a revamp?

Mention this ebook for a special offer 30-minute brand consultation and audit FREE when we chat.

Let’s see where you stand!

Content: Keyword Rich, Diverse, Relevant

On top of building brand presence, achieving thought leadership status and advertising your products, a diverse range of content can help you capture a wider range of search intents. Statistics show that various content including Wiki, local listings, maps, video, news, social media makes for 85% of Google search results (DigitalCurrent). Don’t lose out on those searches!

Bonus Tip

Try to produce pieces that correlate to a keyword phrase that people can search for. Eg. 'Sydney Style: Top 5 trends in men’s sportswear'.

Mobile Ready is a Must

Not sure if your website is optimised for mobile? Check with your web team! From speed to scale to usability, user experience is paramount and was one of the biggest penalising factors in the Mobile-First algorithm update from Google.

Secret Sauce for Social Media

1.Keyword research & selection

Thorough investigation and analysis into the best words and phrases your site needs to rank for – with the objective to appear on the first page of Google in top 10 results.

2.On-Page SEO

Tick all the boxes in your website copy and behind the scenes in the code of your website. This includes all page tags, website structure, speed, user experience, mobile responsiveness and internal links.

3.Off-page seo

Build quality links to your website. Links are seen as ‘votes’ by Google and the more votes your website has the better. However, note that these need to be natural links built over time. Some are easy to get such as listing with Yellow Pages, Google Plus and other directories or affiliates of your business. Others take more time to build such as an online article or business blog write-up that contains a link to your website.

4.Tracking & analysis

Enabling tools such as Analytics and Webmaster to track your progress and online enquiry.

5.Content, content, content

Adding fresh content to your website and applying basic ‘on-page’ principals for each post is a great way to use targeted keywords and rank higher in Google and other search engines.


Content | Business Blog

Social Media

Social Media

Social Media ROI: A powerful slow burn

Although social media may be slower to build in terms of ROI, the widespread use makes the rewards clear. Social media opens the door to your audience, allowing them to build rapport with your brand, interact, leave comments and reviews without paid promotion.

Top tips: set your social media up for success

Focus your resources on the areas where you are most likely to succeed.

Create a content plan that ensures you’re consistently posting relevant and interesting information in varied formats.

Give people a reason to connect with you & encourage interaction.

Reward those who do: consider special offers and competitions.

Solicit help from team members or experienced social marketers if you’re time poor.

Don’t be afraid to try new things; experiment, assess results, see what works.

Look at the numbers; use analytics to capitalise on your social media investment.

The Digital Experience

UX & Web Design | The Digital Experience

Effective design for engaging digital experiences

Using best practice design can encourage visitors to spend more time on your site, and click in all the ‘right places’.

Capturing Leads

A website should capture visitor information to build a lead database, through offering sign-ups in exchange for newsletters or special offers. This is important for future follow-ups and is considered a basic conversion strategy. Building a lead database, even slowly, will be beneficial in the long run.

Does your brand need a revamp?

Mention this ebook for a special offer 30-minute brand consultation and audit FREE when we chat.

Let’s see where you stand!

Visual Storytelling

We have 2 seconds to relevance (or less) which is why visual content such as short videos, infographics and images are a must.

Embracing flat design & scrolling features

When it comes to presenting content, less is more. Infographics, diagrams and accordions break up the text and allow you to highlight the key points that support your value proposition.

UX. Time to sweat the small stuff

With more and more designs being created with smaller screens in mind, it’s important to pay attention to micro UX – using the small details to enhance the user’s interaction with your website or app.

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