Corality Financial Group
Brand Strategy, Demand, Digital and Video
Corality are leading consultants in financial modelling, and help hundreds of clients around the world with investments, financial transactions, strategic planning and operational analysis. Their enviable client base includes industry leaders in the resource, infrastructure, power and renewable energy industries.
With their Marketing Manager about to go on maternity leave, Corality were looking for a B2B marketing and creative agency who could compliment their existing resources and take the lead on creative development and execution of key marketing communications.
WHAT WE DID
Constrained by an inflexible web platform but with the ability to leverage a strong e-marketing platform we developed awareness, lead generation and nurture campaigns. We refreshed the brand as we went including new imagery, iconography and a revitalised look and feel for digital and print communications.
The internal and external stakeholders have embraced the new look & feel. The open rates and click throughs on the e-marketing communications have continued to climb. The explainer video enabled a consistency of message to be delivered globally to customers and prospects and provided the catalyst for iconography used across new print materials.
With a global reputation for financial modelling development and training Corality Financial Group was acquired by Mazars in July 2016 and Mazars Global Infrastructure Finance was launched.
File under Brand, Demand, Digital, Finance & Insurance, Print